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The Definitive Daily Read on Exchange-Traded Funds
Wednesday, August 19, 2026The Morning Brief →Sign in

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The shelf — largest funds
ITDG iShares Trust$8821.74T
IBRN iShares Neuroscience and Healthcare ETF$7931.50T
ESMV iShares ESG MSCI USA Min Vol Factor ETF$7904.06T
EFRA iShares Environmental Infrastructure and Industrials ETF$5719.22T
ITDI iShares Trust$5670.70T
ITDH iShares Trust$5670.38T
IRTR iShares Trust$4593.60T
ETEC iShares Trust - iShares Breakthrough Environmental Solutions ETF$4278.23T
In demand — month’s inflows
QQQ Invesco QQQ Trust+$9.6B
SGOV iShares 0-3 Month Treasury Bond ETF+$4.7B
GLD SPDR Gold Shares+$4.4B
TLT iShares 20+ Year Treasury Bond ETF+$4B
EWY iShares MSCI South Korea ETF+$3.3B
EFV iShares MSCI EAFE Value ETF+$2.8B
SPY SPDR S&P 500 ETF Trust+$2.8B
IEMG iShares Core MSCI Emerging Markets ETF+$1.9B
Out of favor — month’s outflows
IVV iShares Core S&P 500 ETF−$14.2B
SOXX iShares Semiconductor ETF−$4.8B
IEF iShares 7-10 Year Treasury Bond ETF−$4.2B
IWF iShares Russell 1000 Growth ETF−$2.8B
IWM iShares Russell 2000 ETF−$1.7B
IWR iShares Russell Mid-Cap ETF−$1.2B
IWB iShares Russell 1000 ETF−$1.1B
IGV iShares Expanded Tech-Software Sector ETF−$1B

The Style Ledger

The oldest fight in fund management, scored with this month’s money: managers picking the book against machines tracking one.

ACTIVEa manager picks the book
+$1.3Bnet flow, month
+$15.4Bnet flow, year
$139.6B22 funds on the shelf
0.46%average fee
PASSIVEthe index is the book
+$9.4Bnet flow, month
+$535.7Bnet flow, year
$50598.05T416 funds on the shelf
0.27%average fee

SHELF AGGREGATES FROM DAILY FUND RECORDS · CLASSIFICATION FROM REGISTRATION FLAGS, NAMES & FEES · SCREEN ACTIVE · SCREEN PASSIVE

The Reader Flow Index

What this audience researched over the past week, set against where the money actually went. When attention and flows point the same way, the crowd has decided; when they split, someone is early.

#FundReaders, 7 daysNet flow, 7 daysSignal
1JEPI JPMorgan Equity Premium Income ETF3+$58MAttention with the money
2IVV iShares Core S&P 500 ETF3−$5.2BResearched while it bleeds
3QQQ Invesco QQQ Trust3+$6.3BAttention with the money
4SPY SPDR S&P 500 ETF Trust3+$1.5BAttention with the money
5IGSB iShares 1-5 Year Investment Grade Corporate Bond ETF1+$99MAttention with the money
6COWZ Pacer US Cash Cows 100 ETF1Watched, not moved
7HEQT Simplify Hedged Equity ETF1Watched, not moved
8AGG iShares Core U.S. Aggregate Bond ETF1Watched, not moved

READER COUNTS ARE NETWORK-WIDE AND ANONYMOUS IN AGGREGATE · FLOWS FROM DAILY FUND RECORDS

FLOWS & ASSETS FROM DAILY CREATION/REDEMPTION RECORDS · REGISTRY FROM SEC FILINGS · REFRESHED NIGHTLY

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