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Friday, October 23, 2026The Morning Brief →Sign in
IBUYAMPLIFY ONLINE RETAIL ETF

AMPLIFY ONLINE RETAIL ETF

$71.41+1.25% vs prior close
607752-WK

Price through Oct 22, 2026 · Flows through unavailable. Figures use the latest available records, not a live quote. Fund details retrieved Oct 22, 2026. Holdings snapshot retrieved Oct 22, 2026.

Price & daily flows
73.568.764.0Thu Sep 03 · Single-Stock Options ETFs Make Volatility the ProductThu Sep 03 · The fixed-income wrapper migration is now a flow storyWed Sep 02 · IBUY's back-to-school trade reaches the checkout71.41DAILY NET FLOWOct 22Feb 23Jun 23Oct 22

SOURCE: MARKET TAPE & DAILY CREATION/REDEMPTION RECORDS · 3Y SHOWN

The desk’s read

Recent fund-flow records are unavailable, while the price has returned -4.1% so far this year.

COMPOSED FROM THE FUND’S OWN DAILY RECORDS · UPDATED WITH EACH REFRESH

$157Massets under management
—expense ratio
—net flow, trailing month
8Kavg daily volume, 30 days
80holdings · US-domiciled
2024listed May 12, 2024 · beta 1.14
Sector weights
Consumer Discretionary71.57%
Consumer Cyclical67.89%
Retail Trade46.51%
Technology Services15.2%
Consumer Services13.05%
Technology11.69%
Information Technology10.84%
Communication Services9.79%
Transportation8.6%
Commercial Services6.36%
PORTFOLIO COMPOSITION, LATEST DISCLOSURE
Country weights
United States77.38%
China5.96%
Germany3.87%
Japan3.18%
Brazil1.96%
Luxembourg1.85%
India1.24%
Canada1.14%
PORTFOLIO COMPOSITION, LATEST DISCLOSURE
Performance
1 week+1.4%
1 month+4.5%
3 months+2.1%
6 months+0.4%
YTD-4.1%
1 year-3.9%
3 years—

PRICE RETURN, DISTRIBUTIONS NOT REINVESTED

Net flows
1 week—
1 month—
3 months—
YTD—
1 year—

CREATION/REDEMPTION DOLLARS, DAILY RECORDS

The risk read
21%realized volatility, 30 days (annualized)
23%realized volatility, 1 year
-21.7%deepest fall from a peak, 1 year
-7.4%latest close versus that peak

VOLATILITY & DRAWDOWN FROM THE DAILY TAPE · CONCENTRATION FROM THE LATEST DISCLOSED BOOK

Options tape
—calls · latest snapshot
—puts · latest snapshot
—put/call ratio
1Kshares traded
The case against IBUY

Due diligence cuts both ways. These funds sit on the same shelf and beat IBUY on at least one dimension that matters — the fee, the asset base, or where the money is going.

FundFeeAssetsFlow, 1MThe case
IEFA iShares Core MSCI EAFE ETF0.07%$191B+$817M1213× the assets · +$817M in over the monthHead-to-head
XLK Technology Select Sector SPDR Fund0.09%$124.2B+$1.6B789× the assets · +$1.6B in over the monthHead-to-head
EFA iShares MSCI EAFE ETF0.35%$77.3B+$327M491× the assets · +$327M in over the monthHead-to-head
IWM iShares Russell 2000 ETF0.19%$75.1B+$2.2B477× the assets · +$2.2B in over the monthHead-to-head
IWR iShares Russell Mid-Cap ETF0.19%$56.3B+$583M357× the assets · +$583M in over the monthHead-to-head
Sign in to save this to The RecordA timestamped copy for the file — documentation, not advice.
InstrumentsHarvest substitutesTrade cost at $1MClient tearsheetStress this fund
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